Throughout my Multimedia Journalism course, I spent the semester developing a feature story exploring how rapidly changing social media trends influence consumer behavior and the relationship between buyers and sellers. I researched the impact of microtrends, interviewed sources including a digital media professor and a small business owner, and examined how social media is changing the way businesses market and sell products. This semester-long project strengthened my skills in interviewing, research, journalistic writing, storytelling, and developing a story from an initial idea into a completed feature.