In my Advanced Social Media and Analytics course, I worked with a team to create three social media analytics reports for the Texas State Alumni Association. We analyzed Facebook and Instagram performance by calculating metrics such as reach, engagement, reactions, comments, shares, and follower growth while identifying top-performing content. Our team then turned the data into clear, visually engaging reports designed in Canva and provided data-driven context behind the results. This experience strengthened my skills in social media analytics, teamwork, data interpretation, and presenting insights in a professional format.
